Free tours of Clynelish Distillery on Friday.
A new global celebration is being introduced in honour of Scotland’s gift to the world – International Scotch Day.
The inaugural celebration takes place on Friday and invites people to raise a glass of Scotch and celebrate a drink that’s made to be enjoyed whichever way you like it with good company, wherever, whenever.
In Scotland, Diageo will be opening the doors of its distillery visitor centres, including Clynelish at Brora, for free tours as part of the celebration.
They are also offering the public a unique opportunity to visit its global archive at Menstrie near Alloa – the biggest drinks industry archive in the world with a collection of more than 10,000 bottles.
In Scotland, Diageo has a network of 12 visitor centres at their whisky distilleries – Blair Athol, Caol Ila, Cardhu, Clynelish, Cragganmore, Dalwhinnie, Glenkinchie, Glen Ord, Lagavulin, Oban, Royal Lochnagar and Talisker – attracting more than 400,000 visitors each year.
Anyone booking a visit to these distilleries on Friday or just turning up on the day, will be welcomed for a free tour. Full details of the distilleries can be found at: www.discovering-distilleries.com
Ronan Beirne, global marketing director at Diageo, said: “We have launched International Scotch Day to shine a spotlight on the Scotch whisky category, and to help raise awareness and deepen knowledge of Scotch around the world.
“Scotch has been built on its integrity, quality and authenticity and no other spirit can offer the same range of tastes, textures and flavours. Trends come and go but Scotch has been cool since forever and we feel it’s time to properly celebrate that.
“We’re delighted that in Scotland we will be opening up our unrivalled network of distillery visitor centres and our unique archive for free tours so everyone in the homeland of Scotch can join us for the day of celebration.”
